Your brand races the Dakar 2027

We’re an independent race team from southern Germany. In 2027 we take on a full desert campaign: the Dakar Classic in Saudi Arabia (January) — the toughest desert race on earth and one of the biggest sporting stages in the world — followed by the Tuareg Rallye in Morocco (March). Two rallies, one season, twice the visibility for your brand.

Become a sponsor for 2027 now!

Team

A friendship since our first rallys years ago. We’re chasing the dream of competing in the Dakar next year.

Dakar Classic 2027

Authenticity over glamour – real teamwork, real effort, real adventure. Everything with a pure land rover defender

Dream

Passion beyond limits – every kilometer earned in sweat, sand, and dust. A shared dream – representing local spirit on an international stage.
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Across 70 TV channels

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Video views (+200% vs 2025)

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Broadcast hours

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Dakar Classic Views vs 2025

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Social media fans, 1.6 billion impressions

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TV media value

WHAT YOU GET AS A PARTNER

Three ways to come on board — from a simple show of support to full co-branding. Pricing on request: message us and we’ll send the current rate card. All amounts are net, invoiced via VISENDA GmbH, and generally fully deductible as advertising spend.
💰 Sponsorship Packages

Supporter Package

For local businesses and motorsport enthusiasts who want to be part of the journey. Includes
Logo on team website and social media shout-outs
Mention in race reports and event summaries
Access to selected photo updates
Certificate of partnership + optional mention in printed materials
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💰 Sponsorship Packages

Racing Partner Package

For brands seeking real visibility and engaging media content. Includes
All Supporter benefits
Medium logo on the Racing Defender
Logo on team apparel & merchandise (T-shirts, caps, banners)
Regular mentions & tags on social media posts
Access to the full media package (photos & videos for sponsor use)
Option to display your logo at additional events
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💰 Sponsorship Packages

Main Sponsor Package

For key partners who want full-scale exposure and co-branding opportunities. Includes
All Racing Partner benefits
Large logo on RacingDefender
Co-branding in official team videos and social content
PR mentions and press collaborations before and after the race
Behind-the-scenes access and live updates from the rally
Priority logo position on all digital and printed materials
Logo on team website and social media shout-outs
Mention in race reports and event summaries
Access to selected photo updates
Certificate of partnership + optional mention in printed materials
Image link

IN-KIND & CUSTOM PARTNERSHIPS

Got a product that fits rally use — parts, gear, nutrition, tech, tools? Many of our partners support us with material instead of budget. Tell us your idea and we'll tailor the partnership.

HOW IT WORKS

The team is your direct line; contracting and invoicing are handled by VISENDA GmbH, our agency for media & brand partnerships. All amounts are net, invoiced by VISENDA, and generally fully deductible as advertising/marketing spend.

Jonas

+49 (0) 15228842487

E-Mail